An Explanation of Our Name and Our Company Colors

10 June 2019

Why We Chose "Longhouse"

The word "longhouse" describes the traditional type of home Mohawk Indians used in the past.

Made of saplings and large sheets of elm tree bark, the longhouse provided protection from the snowy winters and hot summers endemic to Upstate New York and Southeast Canada.

Longhouses were also built together to form communities of clans and some housed up to 20 families in each longhouse.

As a farming people, Mohawks needed a place to store their tools, harvested foods and a place of rest.

Mohawk longhouse

Our founder, Dean Ferraro, is a member of the Kanienkehaka, or in English, the St Regis Mohawk Tribe of Akwesasne near Cornwall, Ontario & Akwesasne, NY.

He decided that our company would be a place to protect our clients from the dangers of the stock market and keep their investments safe from undue risk and expenses.

Longhouse Wealth Management protects its clients just like the families in the longhouse.

The word "long" is also appropriate.

Longhouse doesn't advocate active management and holds true to long-term, passive investment mangement principles.

We invest for the LONG term.

A peak inside the longhouse

The Story Behind Our Colors

Since Scottrade is no more, we figured purple was up for grabs.

Another reason is that purple has traditionally been an important color for the Haudenosaunee, "People of the Longhouse/Iroquois."

Purple is the color of wampum, a valuable and rare bead made from the quahog shell.

It was traditionally traded for with the Wampanoag tribe who lived along the Atlantic coast.


Did you know?

Wampum was one of the first currencies in North America and was actual legal tender in New York State until 1673!

We use the colors: Wampum Purple and White.