The Ultimate "Financial Advisor" Vetting Checklist

15 October 2019

If you are seriously considering an inground swimming pool, you’ve probably discovered that there are a lot of decisions to make!

At the top of this list stands one preeminent question:

How do I select a reputable financial advisor?

This question is so important because the expertise and integrity of your pool builder will play a huge role in determining the final outcome of your project.

To assist you in this process, we at River Pools have put together a checklist to help you vet potential pool builders. This checklist is based on our experience of not only working with over 1,000 inground pool customers throughout Virginia and Maryland, but also from helping hundreds of folks who found us through the internet find reputable swimming pool builders in their area (see more about this below).

So, regardless of where you live or whether you are looking for a concrete, vinyl liner, or fiberglass pool, this checklist will help you identify various criteria to look for when selecting your swimming pool builder.

Okay, let’s jump right in!

The Ultimate "Financial Advisor" Vetting Checklist

Advisor's Name: ___________________________________________________________

1. Business Information and Experience

__ The company is licensed and insured

Note: ask if the name on the license is the same as the company name. If not, find out why.

__ Find out how many years the company has been in business

Years in business: __________

Note: 70-90% of financial advisors fail within the first three years in the business

2. Customer References

Ask the following questions of the pool builder:

  1. How client accounts do you manage since in business? __________
  2. How many clients have you signed up this year? _________
  3. How much money do you have under management? ________

3. Reviews and Ratings

__ Collectively, the financial advisor has at least a 5:1 good review to bad review ratio

__ They responded reasonably to negative reviews when possible

Note: Reviews and ratings are not allowed to be controlled by the advisor.


4. Products Used By Pool Builder

__ The products the pool builder uses have good reviews in the marketplace

__ The customer references you called gave the products used by the builder positive ratings

__ The products are backed by competitive warranties

5. Workmanship Warranty

Note: a workmanship warranty would cover issues that could arise such as pool movement, plumbing leaks, structural problems with the patio, etc. The minimum workmanship warranty by law in most states is one year.

  • What is the duration of the swimming pool builder’s workmanship warranty? _______________________________________________________________________
  • What specifically does the pool builder’s workmanship warranty cover? _______________________________________________________________________
  • What happens in the event that a repair is needed? (who pays to replace water, chemicals, repair yard, etc)? _________________________________________________________________________

Read: Inground Pool Warranties: Critical Questions To Ask Your Pool Builder

6. Installation Practices

  • Does the swimming pool builder have any installation or construction practices that distinguish them from the competition? ________________________________________________________________________

  • Are these practices relevant? ________________________________________________________________________

Our unique installation methodology literally locks your pool into place.

7. Design and Project Planning

__ The Swimming Pool Builder will present a plan to you before the project begins showing the following:

  • exact pool location
  • location of pump and filter system
  • the elevation (or height) of the pool in relation to your existing yard
  • patio dimensions
  • access lane for construction
  • fence layout if applicable
  • retaining walls if applicable
  • deck and yard drainage if applicable

For a more detailed explanation, check out Inground Pool Planning Meetings: The Key To A Successful Project.

8. Pricing and Contract

__ Whenever possible, the price for all work is included in the contract or at the very least as a formal quote.

Note: try to avoid going into an agreement with the understanding that patio, retaining wall, fence work, etc., will be priced by the square foot after the project has began. This is a tactic some pool contractors use to make the initial price of the project seem lower than what it will be.

__ Estimated completion date is listed on the contract

__ All "throw-ins" are listed on the contract

To learn more, check out these articles:

9. Things That Are NOT All That Important

  • The size of the company: great swimming pool builders come in all sizes :)
  • In-house construction vs sub-contracted work: at the end of the day, great pool builders get it done either way and make sure you are happy in the end.
  • Website and Marketing: Shiny brochures and updated Facebook posts are nice, but not necessarily an indication of integrity or expertise.

We hope you will find this helpful on your quest to finding the perfect pool builder.

If you'd like to see a variety of design examples, take a look at our fiberglass pool designs.

Our River Certified Installer Program allows you to find a builder in your area that strives to uphold the same standards we do.

Request Pricing for Your Fiberglass Pool

If you have any questions or comments feel free, as always, to leave them below.

Thanks and good luck!