What Do Investment Advisors Do?

October 28th 2019

by Dean Ferraro

An investment adviser manages your money. We select securities — like mutual funds, bonds and stocks— and then buy, sell, and monitor them within your account according to your investment plan and goals for the accounts. We will generally have discretionary powers over your account: when working with us, you're giving us a general authorization to trade for you, without consulting you before each transaction.

As investment advisers at Longhouse, we work in a holistic way, looking at all aspects of your financial life. We'll put together a comprehensive investment plan—a procedure often called "wealth management."

Other investment advisers have a more narrow focus, such as expertise in dividend-paying stocks or municipal bonds. It is common for a wealth management investment adviser to hire narrowly focused investment advisers to manage certain parts of a client's portfolio. He coordinates their efforts while acting as the point person for the client.

However at Longhouse Wealth Management we manage your money in-house. It can result in better risk manangement and lower fees to you, the investor.

Another thing that investment advisers specialize in is being a disinterested third party.


When the market is going haywire and retail investors want to "buy, buy, buy!" or "sell, sell, sell!" It does help to have an adviser who can analyze the market direction and make moves in your account strategically, without the emotions tied to the account.

A third party

Another thing that investment advisers specialize in is being a disinterested third party.

What does that mean?

When the market is going haywire and retail investors want to "buy, buy, buy!" or "sell, sell, sell!"... It does help to have an adviser who can analyze the market direction and make moves in your account strategically, without the emotions tied to the account.