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Low Fees


Investments with Lower Fees and Higher Returns

Longhouse manages your investments with some of the lowest fees in the industry.

In fact, we can save you on average 68% in annual fees.

Because of the miracle of compounding (see below) even small reductions in fees can make a big difference in the size of your nest egg.

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A Compound Blessing

When you invest money into any fund that provides a rate of return, your money grows by that rate.

But that rate not only applies to the original amount invested, but also to the amount your money has grown because of it.

So the more it compounds, the more you have.

The more you have, the more it compounds.

It’s a beautiful cycle—one that can actually increase your investment returns eightfold over 30 years.

That’s why it’s often called the “miracle of compounding.”

But it’s not really a miracle, it’s just math.

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A Compound Curse?

Unfortunately, interest isn’t the only thing that compounds over time.

Fees compound too.

Think about it.

Just as adding money to your investments can quickly grow your total savings, money that is removed from your savings — by annual fees for example — will compound over time and end up dramatically eating away at your savings.

Even a seemingly small annual fee such as 1.27%, the average U.S. mutual fund fee, can take away almost 30% of your investment return when compounded over 10 years.

We know.

It’s shocking.

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No Fine Print

Naturally, most advisors and brokers are in no hurry to advertise the total fees that you will pay.

The fees are either briefly mentioned in passing or buried away in the fine print.

At Longhouse, there is no fine print.

We will always prominently advertise and clearly communicate our fees — all of them.

Why wouldn’t we?

Considerably lower than most of the competition, our fee structure is one of our best features.

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Investment Expertise


Our Methodology, Our Way

At Longhouse, our investment methodology is based on a process called passive investing.

And while the details are complex, the overall idea is simple.

The safest, most reliable way to ensure good returns over time is to try to match the market returns — through low-cost index funds — rather than attempting to beat the market.

Passive investing has decades of research to prove that it works.

We stand passionately behind the idea that people should invest safely and securely using a low-cost, passive investing methodology.

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Diversification


High-Quality, Low-Cost Index Funds

Longhouse portfolios are built with exchange-traded funds (ETFs).

ETFs are similar to mutual funds, but they are significantly less expensive to own.

The average actively-managed mutual fund charges an annual fee of 1.27%, while the average ETF charges just 0.2%.

That’s because ETFs are index-based funds, meaning they are designed for passive investing and not active management.

So you aren’t paying for someone to gamble with your money, trying to beat the market — which is a good thing because study after study shows that most actively managed funds underperform the market.

Why pay more for worse performance?

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Disciplined Rebalancing

As a client, the investment categories in your Longhouse portfolio have been customized to match your investment profile based on:

  • Your Eight Wealth Management Principles℠ interview.
  • Your appetite for risk.
  • Your age

Because markets are cyclical and rise and fall, over time your portfolio is likely to drift from this target.

Periodic rebalancing ensures that your investment account is kept balanced and on target in a disciplined, low-cost, programmatic way.

More importantly, research has shown that disciplined rebalancing can reduce risk and, in some circumstances, increase returns.

“We all wish that we had a little genie who could reliably tell us to ‘buy low and sell high.’ Systematic rebalancing is the closest analog we have.”

- Burton G. Malkiel
A Random Walk Down Wall Street, 10th edition.
Copyright 2011

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Why Passive Investing Is Better

Most investment funds are managed by people who are gambling with your money — by betting on how a stock will perform at any given time. Read more about it here: What is Active Management


In the investment industry, it’s called “stock picking” or “market timing,” but don’t let the names fool you.

It is a bet.

Instead of speculating with your savings, we manage them using a proven, data-driven approach to investing.

Extensive research shows that investors should not try to beat the market return by picking individual stocks.

Rather, they should attempt to match the market by investing in special funds — called index funds — that are designed to match the return of the market they represent.

Combine low-cost index funds with a globally-diversified portfolio, and you have a proven recipe for success.

It’s called passive investing a concept established more than forty years ago.

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Expert Investment Advice and Service


Because Life Happens

When you are over 45, you have probably realized that your life is a bit more complicated than it used to be.

Multiple investment accounts from past employers, mortgages, and the myriad of other financial details of a well-seasoned life makes effective investing complex and intimidating.

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Long-Term Investing:Long-Term Relationships

At Longhouse, our client relationships are very much like our investments: stable, dependable, valuable, and long-term.

When you start a Longhouse account with us, you also start a relationship with someone who will be with you every step of the way.

You will have the same advisor as long as you are a member of the Longhouse family.

We will monitor your investments, take care of the details, keep an eye on the big picture, and constantly look out for you.

From timely reminders to annual checkups, expect to hear from us regularly, even if it’s just to see how your kids are doing.

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You Come First

Investing is challenging.

The stakes are high and the repercussions of a misstep may not be evident for years to come.

You need your money to grow enough to sustain you and your family through life and into retirement.

Large investment firms, however, need their profits to grow.

It’s an inherently conflicted system that, more often than not, raises the question of whose best interest is being served.

Longhouse has been, and always will be, independent.

We are unencumbered by corporate ownership and serve only one customer – you.

Being a Registered Investment Advisor (RIA) means that we are legally compelled to put your interests ahead of our own.

(We, of course, would do so anyway, but it’s important to know nonetheless.)

Brokers do not operate under this standard.

They get paid commissions to sell you products and increase their corporation’s profits.


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